<?php

namespace Microsoft\BingAds\V13\Reporting;

{
    /**
     * Defines the attributes and performance statistics columns that you can include in the ConversionPerformanceReportRequest.
     * @link https://docs.microsoft.com/en-us/advertising/reporting-service/conversionperformancereportcolumn?view=bingads-13 ConversionPerformanceReportColumn Value Set
     * 
     * @used-by ConversionPerformanceReportRequest
     */
    final class ConversionPerformanceReportColumn
    {
        /** The account name. */
        const AccountName = 'AccountName';

        /** The Microsoft Advertising assigned number of an account. */
        const AccountNumber = 'AccountNumber';

        /** The Microsoft Advertising assigned identifier of an account. */
        const AccountId = 'AccountId';

        /** The time period of each report row. */
        const TimePeriod = 'TimePeriod';

        /** The campaign name. */
        const CampaignName = 'CampaignName';

        /** The Microsoft Advertising assigned identifier of a campaign. */
        const CampaignId = 'CampaignId';

        /** The ad group name. */
        const AdGroupName = 'AdGroupName';

        /** The Microsoft Advertising assigned identifier of an ad group. */
        const AdGroupId = 'AdGroupId';

        /** The keyword text. */
        const Keyword = 'Keyword';

        /** The Microsoft Advertising assigned identifier of a keyword. */
        const KeywordId = 'KeywordId';

        /** The number of times an ad has been displayed on search results pages. */
        const Impressions = 'Impressions';

        /** Clicks are what you pay for. */
        const Clicks = 'Clicks';

        /** The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). */
        const Ctr = 'Ctr';

        /** The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad. */
        const Assists = 'Assists';

        /** The number of conversions. */
        const Conversions = 'Conversions';

        /** The conversion rate as a percentage. */
        const ConversionRate = 'ConversionRate';

        /** The cost per click (CPC) summed for each click. */
        const Spend = 'Spend';

        /** The revenue optionally reported by the advertiser as a result of conversions. */
        const Revenue = 'Revenue';

        /** The return on ad spend (ROAS). */
        const ReturnOnAdSpend = 'ReturnOnAdSpend';

        /** The cost per conversion. */
        const CostPerConversion = 'CostPerConversion';

        /** The cost per assist. */
        const CostPerAssist = 'CostPerAssist';

        /** The revenue per conversion. */
        const RevenuePerConversion = 'RevenuePerConversion';

        /** The revenue per assist. */
        const RevenuePerAssist = 'RevenuePerAssist';

        /** The device name attribute of a device OS target bid. */
        const DeviceType = 'DeviceType';

        /** The account status. */
        const AccountStatus = 'AccountStatus';

        /** The campaign status. */
        const CampaignStatus = 'CampaignStatus';

        /** The ad group status. */
        const AdGroupStatus = 'AdGroupStatus';

        /** The keyword status. */
        const KeywordStatus = 'KeywordStatus';

        /** The number of conversions. */
        const AllConversions = 'AllConversions';

        /** The revenue optionally reported by the advertiser as a result of conversions. */
        const AllRevenue = 'AllRevenue';

        /** The conversion rate as a percentage. */
        const AllConversionRate = 'AllConversionRate';

        /** The cost per conversion. */
        const AllCostPerConversion = 'AllCostPerConversion';

        /** The return on ad spend (ROAS). */
        const AllReturnOnAdSpend = 'AllReturnOnAdSpend';

        /** The revenue per conversion. */
        const AllRevenuePerConversion = 'AllRevenuePerConversion';

        /** View-through conversions are conversions that people make after they have seen your ad, even though they did not click the ad. */
        const ViewThroughConversions = 'ViewThroughConversions';

        /** The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad. */
        const Goal = 'Goal';

        /** The type of conversion goal. */
        const GoalType = 'GoalType';
    }

}
